At MMS, we follow a general design philosophy that helps us to maintain the high quality we provide.
Effectiveness First
Too often, web design is created entirely from the visual perspective. The misconception is "if it looks good, it must be a good site". Unfortunately, in today’s demanding business web market sales rule over looks alone. Your website design should focus on speed, accessibility, and sales conversion. Putting looks ahead of usability can not only minimize your site’s effectiveness, it can harm your image. If a site visitor can’t navigate, or is not led to conversion, even the most beautifully designed site will not offset a negative experience. We believe that your website should be effective first, and the look should work around an effective skeleton, never the other way around.
Scalability - Forward Thinking
We believe your website should be built with the future in mind. After all, the future is where your website is headed. We think about those pesky website what-if scenarios and the changes you may or may not want to make in the future. Your business changes and your website must keep up, without hurting your bottom line. Most web development firms design for today and make you worry about tomorrow. At MMS we practice forward thinking. As much as is practical, we work to create websites that can grow and scale.
No Entrapment
We hear all of the time about companies that offer clients all of the functionality of a CMS or Functional website now without paying to have it built. This sounds like a good deal at first, but you will learn that this deal is actually entrapment the day you choose to switch providers. They never tell you, "You won't be able to take your website with you if you leave". This means you are stuck with them until you can have another website made. For most this means downgrading websites. At MMS, we do not believe in holding your website hostage with shared platforms. If you purchase a website from us, the files are 100% yours.
Cross-Browser Compatibility
We think a quality website should be developed to be visible and usable in multiple browsers - this is called "Cross Browser Compatibility". You may be surprised to learn that many web design firms do not design this way because it can increase the cost of testing significantly. No website can be identical across all browsers available on the market, but we make sure 98% of consumers can see it correctly. At MMS, we know that developing websites for compatibility is no longer an option, it is a necessity. Every website we launch must pass a good bill of health using our strict cross browser compatibility standards.
Impeccable code
Good code is absolutely critical to good quality, and the foundation from which we start our quality measurements. At MMS, we maintain the highest possible standards for our code to help keep your pages clean, and easy to index in the search engines. Many web design firms do not use programmers and simply use “quick create” features in their design software, thus generating sloppy web pages with literally thousands of lines of unreadable code that hide your valuable information from the search engines. With such a huge need to be found in the search engines today, a website must be made by a talented team, including a very good programmer who can write excellent code that is easy to read and follow.
For more information about our services or philosophies, send us an email!
